As the distribution of the COVID-19 vaccine progresses, medical tourism operators eagerly await a spike in bookings. The industry was forecast to surpass $10 billion in annual revenue until the COVID-19 global pandemic struck in early 2020. Since then, both fear and government restrictions have limited travel for medical procedures. Understandably, the travel and … [Read more...]
THE ECONOMIC VALUE OF MEDICAL TOURISM IS OFTEN THE FORGOTTEN PIECE IN THE JIGSAW
We know how difficult it is to measure medical tourism flows. e.g. How many patients travel from Country A to Country B for treatment? But if you’re planning your medical travel strategy you need to know what each medical traveller is worth. I’ve written a great deal about the problems of measurement in medical travel. The market is described in many ways – medical tourism, medical travel, … [Read more...]